mobile advertising this year...

$390 billion

but... does it actually work?

+95% budget wastage

$75 billion fraud

42.7% blocked

1.37% clicked

brands invest $100

to get $5 of value

money follows attention

but attention is lost

and moving further every day

brands seek users

but users flee brands...

why?

because the current mobile adtech

model is built on

intrusion

interruption

disturbance

wrong physics

but physics can be fixed...

300% performance
51% conversion
30% redemption

for the one who moves first...

Facebook has 3 billion users

Instagram has 2 billion users

the behaviour layer has zero users

first mover wins

the advertising industry knows

this is coming

our incoming CEO ran a
$200M media practice
inside a global holding company

she saw what we built

she said yes

she'll launch this

someone will own

the behaviour layer

of the physical world

that's either

early investors

or late observers

which are you?